UI/UX
Sip & Savor Wine Pairing
I built the Sip & Savor wine pairing app from the ground up, leading the project from initial concept and functionality planning through user flow development, branding, interface design, and interactive prototyping to create an intuitive wine pairing app.
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Here's How I Did It
Content Map
I mapped out each screen of the app, outlining the necessary actions and buttons required on every page. This ensured the interface remained organized, functional, and aligned with the intended user flow.
Design & Prototype
I brought all elements together into clean, cohesive interface screens that reflected the established brand and user flow. I then developed an interactive prototype to demonstrate functionality and validate the overall experience.
User Behavior Map
I began mapping the actions I wanted users to take within the app to ensure a clear and intuitive experience. This established a structured user flow that guided all design and functionality decisions moving forward.
Brand Identity & Target Audience
I developed the logo design, mood board direction, color strategy, etc to establish a cohesive visual system. I also defined a target audience through detailed user personas to guide design decisions and overall functionality.