Marketing
Millennium Pools & Spas
This client started with concerns that their website was underperforming. I increased traction by adding Google Maps embeds and FAQ pages for targeted SEO, and improved conversions by incorporating stronger CTA buttons across the site, especially on mobile.
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Here's How I Did It
Call To Action
I added multiple call-to-action buttons across the site, with special attention to mobile placement and visibility. I ensured each CTA was clearly labeled, strategically positioned, and fully functional to successfully improve conversions.
Areas We Serve
To improve local search visibility, I created an “Areas We Serve” page targeting common short-form searches such as “near me.” This strengthened the site’s local presence and helped the business appear in more geographically relevant results.
Branding
vThe client provided an existing logo, and I incorporated its visual elements consistently throughout the site to strengthen brand recognition and create a cohesive experience.
Search Engine Optimization
I expanded the site with long, content heavy pages to align with how users now search through conversational questions because of the rise of AI. This included detailed service pages and FAQ sections designed to improve search visibility and organic traffic.