A jewelry brand design system featuring custom packaging, photography, and ads.

A jewelry brand design system featuring custom packaging, photography, and ads.

About Azure

Azure is a luxury jewelry brand specializing in durable, waterproof pieces. The client wanted a brand identity and product design system that reflects the elegance and authenticity of their collection while tying in an ocean-inspired aesthetic.

Goals

  • Create custom logo and brand identity

  • Develop cohesive package designs

  • Direct product photography shoot

  • Design brand assets for print and digital

results

The project delivered a complete brand system, including a custom logo, packaging, product photography, and mockups for digital and print applications. The logo inspired patterns and motifs across packaging and stationery, giving the brand a cohesive, flexible identity that elevated its overall visual presence.

Check out my process!

Brand Identity

I developed a custom script logo that reflects the brand name and ocean waves, establishing a cohesive visual language for Azure. I also delivered color palette, font pairings, and branded photography for a complete brand guide.

I developed a custom script logo that reflects the brand name and ocean waves, establishing a cohesive visual language for Azure. I also delivered color palette, font pairings, and branded photography for a complete brand guide.

advertising

I designed print and digital ad layouts that showcase the jewelry’s luxury and durability while remaining visually consistent with the brand identity.

I designed print and digital ad layouts that showcase the jewelry’s luxury and durability while remaining visually consistent with the brand identity.

Packaging

The packaging system incorporates the logo and ocean-inspired motifs, creating elegant, functional designs that reinforce the brand’s premium feel.

The packaging system incorporates the logo and ocean-inspired motifs, creating elegant, functional designs that reinforce the brand’s premium feel.

Stationary

Business cards and stationery mockups feature the logo and supporting patterns, providing flexible tools for client communication and brand presentation.

Business cards and stationery mockups feature the logo and supporting patterns, providing flexible tools for client communication and brand presentation.

Social Media

I created templated social media layouts that maintain brand consistency across platforms, highlighting product photography and storytelling for engagement.

I created templated social media layouts that maintain brand consistency across platforms, highlighting product photography and storytelling for engagement.

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Let's Connect!

ryleeclifford25@gmail.com
570-573-1437

My Resume

let's chat

More Projects

Brand

motion

ui/ux

Let's Connect!

ryleeclifford25@gmail.com
570-573-1437

My Resume

let's chat