A skincare brand identity built around a custom logo representing radiance.

About Off we glow

Off We Glow is a skincare brand specializing in face serums for women ages 25 to 45. The brand is soft and organic, and I was tasked with revamping its visual identity within established guidelines

Goals

Capture brand meaning in logo
Blend organic and geometric concepts
Highlight specialty skincare products
Use serif typography (client request)

results

The project resulted in a complete brand identity system, including a custom logo, color palette, and font pairings. I created business card and stationery mockups, with the logo inspiring patterns across the materials for flexible use. The refreshed identity elevated the brand’s visual presence.

Check out my process!

Logo

I explored over 50 concepts before finalizing a custom logo that combines a serum drop and sunburst to represent the brand’s focus on radiance. The geometric, simple shapes keep the design clean and natural, while the logo remains versatile and effective in a single color.

Color

The palette features soft, monochromatic pinks and mauves with accents of white, tan, and green. This combination highlights the brand’s feminine and natural qualities while keeping the visuals calm and approachable.

Font

I selected a serif font for the logo and headers that is strong enough to stand out against the logo’s shapes, yet remains light, feminine, and approachable. A complementary sans serif was used for body text and captions to provide contrast and maintain readability across materials.

I selected a serif font for the logo and headers that is thin enough to match the logo’s lines. A thicker complementary sans serif was used for body text and captions to provide contrast and maintain readability across materials.